Zoho Bookings & SalesIQ Alignment

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Merchant

Meaning:

A merchant is defined as an individual or business that engages in the sale of goods or services to consumers. Merchants encompass a wide range of entities, including shop owners, online sellers, wholesalers, traders, small business proprietors, and service providers. They serve as the primary conduit between manufacturers and consumers within the supply  chain.

Types of Merchants:

Retail Merchants: These entities sell products directly to consumers, typically through  physical retail locations.
Wholesale Merchants: They specialize in selling goods in bulk to other businesses, facilitating the distribution of products.
Online Merchants: These merchants operate through digital platforms, such as e-commerce websites and mobile applications, to market and sell their products.
Service Merchants: They provide various services, including personal care (e.g., salons),hospitality (e.g., hotels), and repair services.

Importance in Finance:  

Merchants are integral to the economic cycle, as they play a crucial role in the distribution of goods and the generation of revenue.
They utilize banking services, digital payment solutions, loans, point-of-sale (POS) systems,  and financial record-keeping to ensure efficient business operations.

Role in Goods and Business:

Merchants are vital in facilitating the movement of products to consumers, managing supply chains, establishing pricing strategies, and ensuring the availability of essential items. The integration of digital payment systems has significantly improved the efficiency and transparency of merchant operations.