Zoho Bookings & SalesIQ Alignment

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MRP

Meaning:

MRP stands for Maximum Retail Price. It is the highest price at which a product can be sold to a customer in India. Manufacturers print the MRP on all packaged products to protect customers from being charged too much. Retailers cannot sell above this price, but they can sell for less.

Importance in Finance and Trade:

MRP helps keep things fair by preventing sellers from overcharging customers.
It builds trust between customers and sellers and makes shopping easier.


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